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buyer guide · agencies

Best LinkedIn automation for agencies

Five tools ranked specifically for lead-gen agencies running 10+ client profiles. Different rankings from individual-rep tools — agencies need per-client safety isolation and white-label.

Agencies running LinkedIn outreach for multiple clients have unique needs: per-client IP isolation (so one restriction doesn't cascade), white-label client portals (so clients don't see your operations), and pricing that scales with client count rather than seat count. Most rankings of LinkedIn tools ignore these. The list below doesn't.

Methodology

This ranking specifically scores tools for the agencies use case. Generic LinkedIn automation rankings often miss the constraints unique to this segment, so we weight: profile-safety architecture, AI personalization quality, integration depth, and pricing math at typical team size.

We don't accept payment for ranking placement. We do build Infonet, which is in the list. We score Infonet by the same criteria as competitors and try to call out where alternatives win.

1. Infonet (Agency tier)

Pricing: $29/mo per profile (10+ profiles), $39/mo (1–9 profiles)
Best for: Agencies running 10+ client profiles who want per-client safety isolation and white-label reporting.

Pros

  • $29/mo per client profile at 10+ profiles (cheapest in this list at scale)
  • Per-client dedicated residential home IP (best-in-class safety isolation)
  • Built-in white-label client portal with custom subdomain
  • Branded PDF report generation
  • Dedicated CSM on agency tier
  • Unlimited team members at no extra cost
  • AI personalization tuned per client's voice

Cons

  • Newer brand than HeyReach or Expandi
  • White-label setup takes 30–60 minutes per client

Our take

Our top pick for agencies. The per-client dedicated IP architecture is the right answer to the agency-cluster restriction problem; nothing else in the market matches the safety-per-dollar at this price. See the 47-client case study.

2. HeyReach

Pricing: $99/mo base + $20/mo per additional profile
Best for: Agencies that want a battle-tested tool with reasonable safety and don't mind paying premium for an established brand.

Pros

  • Built specifically for agencies and multi-rep teams
  • Decent multi-account workspace
  • Stable product, good track record
  • Moderate restriction rate (better than budget tools)

Cons

  • Pricing escalates fast: $99/mo + $20/mo per additional account = ~$700/mo for 30 clients
  • Shared residential IPs (better than datacenter but not dedicated)
  • White-label is an upcharge

Our take

Solid, but more expensive than Infonet at scale and the IP architecture is one tier behind. The brand reputation is real — HeyReach has been around long enough that customer-support knows what they're doing.

3. Expandi

Pricing: $99/mo per profile, dedicated IP $50–80/mo extra
Best for: Agencies with budget who value brand reputation over per-dollar value.

Pros

  • Established brand with 5+ years of agency customers
  • Strong feature set: smart sequences, A/B testing, integrations
  • Active community and templates

Cons

  • Most expensive in this list ($99/mo per profile)
  • Shared cloud IPs by default, dedicated is an upcharge
  • 30-client agency = $2,970–3,500/mo before integrations
  • Some recent restriction-rate complaints (anecdotal, not industry-wide)

Our take

Expandi is the brand-name choice but the value math has gotten worse vs newer competitors. Agencies migrating away from Expandi typically cite cost first, then IP architecture.

4. Linked Helper

Pricing: $45–100/mo per instance
Best for: Agencies with technical operations capacity who want to run on real-IP infrastructure and don't mind operational complexity.

Pros

  • Per-instance pricing means each client account runs independently
  • Browser-extension architecture means real-IP-from-each-rep's-machine
  • Cheap per-instance

Cons

  • Browser-extension means each client requires a dedicated machine to be running
  • Operationally complex at scale (30 clients = 30 always-on machines or VPSes)
  • Reporting is rudimentary; white-label is DIY

Our take

Niche but valid choice for technically-sophisticated agencies. The setup cost is high but the safety profile is excellent because every client runs on real-browser, real-IP infrastructure.

5. Dripify

Pricing: $79–199/mo
Best for: Sub-10-client agencies on tight budget.

Pros

  • Cheap entry pricing
  • Multi-account support

Cons

  • Limited per-client isolation
  • Shared cloud IPs
  • Higher restriction rate at agency-volume usage
  • Reporting is basic

Our take

OK for agencies just starting to add LinkedIn outreach as a service. We wouldn't run a serious agency book on shared cloud IPs at any meaningful scale.

The verdict

For agencies running 10+ client profiles: Infonet's Agency tier at $29/mo per profile with per-client dedicated home IPs is the right default. The next-best alternative is HeyReach if you specifically value the brand reputation and don't mind paying ~2x. Linked Helper is a niche pick for technically-sophisticated agencies that want browser-extension architecture across all client accounts.

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