SDR vs BDR
Most teams use SDR for outbound (cold prospecting) and BDR for inbound (qualifying inbound leads). Some use them interchangeably.
What an SDR actually does
Builds prospect lists from ICP, sends multi-touch outreach across LinkedIn, email, and phone, qualifies replies against discovery criteria, and books the meeting on the AE's calendar.
Common SDR tooling
Sales Navigator for sourcing, Outreach or Salesloft for cadences, ZoomInfo or Apollo for enrichment, and a CRM (HubSpot, Salesforce) for pipeline. Increasingly: AI personalization layers like Infonet.
Hiring vs Infonet
An SDR runs ~$5–8k/month fully loaded. Infonet from $39/mo can replicate 60–80% of an SDR's volume on the LinkedIn channel for solo founders and small teams.
Want to put this into practice?
Try Infonet free for 14 days. AI-personalized LinkedIn outreach with home IP protection. From $39/mo.
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