What is buyer intent?

Sources

Bombora, ZoomInfo Intent, G2 Intent, 6sense. They aggregate research behavior across publisher networks and surface accounts in active research.

Caveats

Intent data is noisy. An intern researching a topic is not a buying signal. Combine with firmographic ICP and recent trigger events to filter to real opportunities.

Action layer

Intent without outreach is wasted. Push the intent feed into Infonet's queue and reach those accounts within 48 hours of the signal — when they're still in research mode and your competitors aren't there yet.