Why triggers beat ICP alone
ICP says "this account fits." Trigger says "this account is buying now." Combining the two is the highest-converting outbound move.
Common B2B triggers
Funding announcement, new C-suite hire, expansion to a new region, sudden hiring spike in a function ("hiring 5 SDRs in Q2"), tech-stack change, public RFP.
Where triggers come from
Crunchbase, ZoomInfo Intent, Bombora, LinkedIn news, Google Alerts, public job boards, SEC filings.
How Infonet uses triggers
Infonet pulls trigger feeds into your queue and re-prioritizes prospects based on freshness. A funding announcement two days old shoots that account to the top.
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