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Glossary

What is a BDR?

A Business Development Representative (BDR) typically handles inbound lead qualification — separating raw form fills from real buying signals.

BDR vs SDR

BDR usually means inbound (qualifying inbound leads), SDR usually means outbound (cold prospecting). Some teams flip the convention. Inside one company the distinction matters; across companies it's noisy.

What a BDR actually does

Reads inbound form fills, looks up the company, scores against ICP, runs a quick discovery call, and either books a demo with the AE or disqualifies.

Tooling overlap with SDR

Same stack: CRM, sequencing tool, enrichment. Less LinkedIn outreach since the lead reached out first.

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