What is account-based marketing?

Tier structure

Tier 1 (1-to-1): named accounts with custom landing pages and personalized creative. Tier 2 (1-to-few): clusters of similar accounts, lightly personalized. Tier 3 (1-to-many): broader ICP segments with programmatic targeting.

Buying committee mapping

Inside each target account, identify the buying committee: economic buyer, champion, technical evaluator, finance approver, end user. Outreach to all five with persona-aware messaging.

How Infonet supports ABM

Map every contact in your buying committee inside Sales Navigator, group them by account, and send persona-aware AI messages to each role on the same week.