What this integration does
Clay is the enrichment power tool of 2026. The pattern most teams want: source and enrich in Clay (Apollo, ZoomInfo, scraping, AI columns), then push the enriched rows into an outbound tool. Infonet's Clay integration makes that hand-off seamless and preserves the Clay enrichment as personalization fields in the AI message.
Capabilities
One-way pipe Clay → Infonet
Push any row from a Clay table into an Infonet campaign as a prospect. Infonet treats the Clay enrichment columns as personalization fields available to the AI.
Reverse sync Infonet → Clay
Reply events surface as a Clay column update so your Clay table stays current with outreach status. Filter Clay tables by 'replied this week' easily.
AI-personalization with Clay context
Infonet's AI can reference Clay-enriched fields directly: recent funding round, hiring spike, tech stack changes, news mentions, podcast appearances.
Webhook trigger on Clay 'Run'
Any Clay 'Run' on a row can be configured to push to Infonet, so enriched prospects start outbound automatically when enrichment completes.
Handles Clay AI columns
Clay's AI-generated columns (e.g., 'write a personalized opener about this prospect') flow into Infonet as the first-message draft, with Infonet's voice library applying the final calibration.
Bidirectional with no overwrites
Clay enrichment fills missing Infonet fields. Confirmed Infonet values are never overwritten.
Setup
- Get Infonet API key. From integration settings.
- Add HTTP block in Clay. POST to Infonet's /prospects endpoint with the row's data.
- Map Clay columns to Infonet fields. Direct field mapping or merge into 'context' field for AI synthesis.
- Configure webhook for replies. Optional reverse sync: Infonet POSTs reply events to a Clay webhook.
Common use cases
Heavy enrichment workflow
Clay does 12 enrichment steps per prospect; Infonet runs the message. Specialization.
Trigger-based outreach
Clay detects a trigger event (e.g., 'company posted a hiring announcement'), pushes to Infonet for immediate outbound.
AI-first personalization
Clay AI columns generate the opener; Infonet's voice library calibrates and sends.
FAQ
Do I need Clay's higher tier for this?
Clay's Starter tier supports HTTP integrations. Volume tiers depend on your enrichment usage in Clay, not the Infonet integration.
Can Clay-sourced bad data overwrite my Infonet prospects?
No. The integration is additive — Clay fills missing fields, never overwrites confirmed values.
How does this handle Clay's CSV exports?
CSV export from Clay → upload to Infonet works as a backup path. Live integration is preferred for ongoing campaigns.
What about Clay's RB2B integration for website-visitor identification?
RB2B-identified visitors can be pushed from Clay to Infonet for immediate LinkedIn touch. Common ABM play.