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Glossary

What is Social Selling Index?

Social Selling Index (SSI) is LinkedIn's 0–100 score of your professional brand, prospect-finding, engagement, and relationship-building. Higher SSI = better algorithmic reach and softer rate limits.

How SSI is calculated

Four pillars, 25 points each: build your professional brand (profile completeness, content), find the right people (search activity, lead quality), engage with insights (likes, comments, shares of relevant content), build relationships (connections to senior decision-makers).

Where to check

linkedin.com/sales/ssi (any LinkedIn member can view their score, no Premium required).

Why it matters operationally

Accounts with SSI above 70 get more permissive invite caps and longer connection-message limits. Below 30 and you'll see throttling fast.

How to raise it

Complete every profile section. Post once a week. Comment on 5 posts a day in your industry. Connect to people in your second-degree network with strong overlap.

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