Healthy benchmarks
LinkedIn cold: 8–14% all-reply, 3–6% positive-reply. Cold email: 2–6% all-reply, 0.8–2% positive. Multi-channel: 12–22% all-reply, 5–9% positive.
Why all-reply matters as much as positive
Negative replies tell you your targeting or pitch is wrong. No reply tells you nothing. Optimizing for any reply forces you to fix the message.
Levers to improve reply rate
Specificity (reference something the prospect did this month), brevity (under 80 words), single ask (one question, one CTA), credible signal (mutual connection, recent customer in their space).
Reply benchmark deep dive
See our 2026 benchmark report with data from 800k LinkedIn messages.
Want to put this into practice?
Try Infonet free for 14 days. AI-personalized LinkedIn outreach with home IP protection. From $39/mo.
Start free trial