What is InMail?

InMail vs connection request

Connection requests are free but capped weekly and require the prospect to accept before you can message. InMails reach the inbox immediately, but cost a credit and have lower reply rates than warm connection messages.

InMail credit mechanics

Sales Navigator Core includes 50 InMails/month. Sales Navigator Advanced 50. Recruiter Lite 30. Unused credits roll over up to 150. Replied InMails refund the credit (positive replies count).

Best practices

Keep it under 150 words. One question. Reference the prospect's specific recent activity, not their job title. Free-text body, simple subject line. Avoid pitch decks in the first message.

Infonet and InMail

Infonet uses connection requests by default and falls back to InMail or email when the connection limit hits. See our deep dive on which converts better.