Composite case study. The numbers and patterns in this case study reflect outcomes typical of Infonet customers in this segment. Specific company identification has been anonymized at customer request. Outcomes vary by team, ICP, and execution discipline.

The numbers

Demos booked / month

8.3x

Lift over manual baseline

12 min

Daily time spent reviewing the queue

Paying customers signed in Q1

Before

Founder writing 5–10 LinkedIn messages per day manually, 90 minutes per day
3 demos/month average, mostly from referrals
Reply rate ~6% on hand-written outreach
Pipeline highly volatile — weeks of nothing followed by 4 demos in a single week

The challenge

The founder couldn't justify hiring an SDR pre-product-market-fit ($5k/month minimum), but manual outbound was eating the time he needed for product. Existing automation tools either looked too templated for founder-led outreach (would damage his credibility with engineering leaders) or had restriction problems that scared him off (his founder profile was too valuable to risk).

What they did with Infonet

Switched to Infonet at $39/mo for one profile
Spent 90 minutes uploading voice library examples (his recent LinkedIn posts and sample emails)
Configured Sales Navigator searches targeting engineering leaders at 50–500 person companies
Set up daily 12-minute queue review on phone (morning coffee)
Connected Pipedrive for deal tracking
Activated multi-channel: LinkedIn invite Day 1, email Day 4, second LinkedIn Day 7

After

Daily time spent dropped from 90 min/day to 15 min/day (a 6x reduction in effort)
Demos jumped from 3/month to 28/month within 60 days of full ramp
Reply rate climbed to 17% on multi-channel sequences (vs 6% manual baseline)
Pipeline stabilized — predictable 5–8 demos per week
Founder profile health improved (less obvious automation pattern than manual copy-paste)
Closed 4 paying customers in Q1, $80k ARR

The lesson

The conventional wisdom that founders should write every cold message manually is outdated. AI personalization that's voice-tuned outperforms manual outreach because the founder's time goes into the conversation, not the cold message. The founder still wrote every reply by hand — the AI just handled the cold opener so 4x more conversations happened.

Tooling stack

Infonet $39/mo, Sales Navigator $99/mo, Pipedrive Essential $20/mo, Cal.com free. Total: $158/mo.

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