ICP Worksheet
Most outreach fails because the ICP is fuzzy. This worksheet walks you through five sections — firmographics, buyer persona, pain points, messaging angles, and disqualifiers — so you end up with a one-page ICP you can load directly into any targeting tool. Takes 15–20 minutes.
What's inside
- Firmographic fields: industry, size, revenue, geography, stage
- Buyer persona definition: titles, departments, years in role
- Pain points — 3 specific problems to tie your messaging to
- 3 messaging angles (urgency, social proof, insight)
- Disqualifiers — who should NOT get your messages
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